Commercial - OPI
OPI, the world's #1 nail lacquer brand, launched a New Orleans-themed campaign.
We created short-story vignettes for their Instagram and social media channels,
inspired by OPI's NOLA shade names.
OPI won the 2016 Digiday digital marketing and brand award for this campaign
and our work became their highest performing video content to date.
Writing, editing, music and media selection, sound design, color grading of all videos
by Carlos Graña
There are few professionals who truly understand how to translate imagination into a set of measurable business tools, who can look with a deft creative eye through a savvy marketing lens and still maintain the integrity of genuine art -- in fact, Carlos may stand alone in this. He is a storyteller to his core, and it makes all the difference in his work.
I hired Carlos to create a series of video vignettes -- snackable filmed content to be shared on various digital channels -- not to promote, but to engage, to spark interest and conversation around the wonder of NOLA, the magic that inspired us to launch the OPI New Orleans collection. It was the highest performing video content OPI has released to date.
As a creative myself, I chose Carlos for his innate ability to speak to an audience. Any audience. To capture and move them towards an intended destination. As a marketing professional, this ability is invaluable. And rare.
An exceptional talent. I look forward to making a career with his partnership.
Head of Global Digital at OPI