We are a film production company. We offer:
STRATEGY: Employ our consultation and planning expertise to save you enormous amounts of time and money down the road. We clarify goals, then align your resources with a tailored workflow that efficiently hits your objectives.
WRITING: Give your video the soul and spine it needs to stand out from the crowd by employing our concept development and scriptwriting talent. Engaging video needs a story, a story is born from an idea, and that idea is developed and communicated with a solid, creative script.
PRODUCTION: From videography through editing, hire our award-winning, high-quality video and multimedia service for a polished, professional look.
THE STORY OF OUR APPROACH
How do you best engage and retain viewers with film? How do you move an audience from watching passively or turning away to leaning forward, clicking on, sharing, or paying for a product? The answer is with emotion. People, audiences, customers engage and purchase emotionally. That’s human. We are far more likely to buy, share, or remember a product or experience that touches us emotionally, one that makes us feel something, than one that doesn’t. Film has the power to do that really, really well.
So how do you create a film that makes people feel? Is it with elegant cinematography, a cool product or stunt, a famous actor? Is it with awesome visual effects, wardrobe, locations? No, it’s with a story. At its most effective, enduring level, any video or film transmits feeling and moves people to act with story. That’s the heartbeat. The camera, the actor, the effects, locations, even the product itself, everything else should simply be a vessel for the story. Without story, video loses its power, the whole production is random and pointless.
Listen to this cat walk on a piano:
That’s how too many films and certainly most online videos turn out, cute at first but in essence random noise. A few seconds in, its cuteness or novelty wares off, our eyes wander, and the video is lost forever to the cacophony of “content”. It’s done.
Now listen to this gorgeous piano piece, and let it just play:
How is it gorgeous? Why does this tune make you feel while the previous one doesn’t, when both pieces involve a piano and keys being pressed? Is it the brand of piano, the quality of the microphone, the lighting, the graphics or cinematography? Is it the genre? No. This one is touching because of the thought and planning put into it, because of the composition and structure that give meaning to the notes. This one is touching because of the writing.
Of course, the piano is designed for human hands and not a cat, but without composition it’s only noise - you might as well have paws. There is purpose to this second piano piece, and that purpose is in the writing, in the story, which informs the hands how to tell it. That is how you move someone to lean in, to engage, share, retain, and purchase.
Story is how you stand out from the noise.
Story development and writing for film are a trained craft and a huge topic for another chapter. But for now consider this: don’t write it if you don’t know how. We’ve seen countless pianos throughout our lives and heard others play them, but does that make us pianists? The keys are within easy reach, but could we hammer out a beautiful, moving tune without study or practice? If you haven’t learned to write or play music, for the love of god spare the world and never give a concert. Instead, hire a professional composer and pianist. Likewise, we have all heard countless stories and seen a million films, but if you’ve never studied script writing, hire a professional writer and filmmaker.
Together, let’s move the world - and spare everyone the sound of another cat walking on piano keys.