We are a film production company. Our services include:
Strategy: Employ our consultation and planning expertise to save you enormous amounts of time and money down the road. We clarify goals, then align your resources with a tailored workflow that efficiently hits your objectives.
Writing: Give your video the soul and spine it needs to stand out from the crowd by employing our concept development and scriptwriting talent. Engaging video needs a story, a story is born from an idea, and that idea is developed and communicated with a solid, creative script.
Production: Hire our award-winning, high-quality video and multimedia service - from videography through editing - for a polished, professional look and feel.
THE STORY OF OUR APPROACH
How do you best engage and retain viewers with video? How do you move a viewer from watching passively or turning away - to sharing, clicking on, or paying for a product? The answer is with emotion. People, audiences, customers engage and purchase emotionally. That’s human. We are far more likely to click, buy, share, remember a product with a video that touches us emotionally - one that makes us feel - than with one that doesn’t.
So how do you create a film or video that makes people feel? Is it with elegant cinematography? A cool product or stunt? Visual effects? A talking head? No, it’s with story.
Humor us for five seconds and listen to this cat walk on a piano:
That’s what most videos are online - maybe cute for a second but otherwise random noise. Shortly after that, we’re bored, and your video is lost as “content” on a crowded internet.
Now listen to this gorgeous piano piece:
How is it gorgeous? Why does this tune make you feel and the previous one not - when both pieces involve a piano and keys being pressed? Is it the brand of piano, the quality of the microphone, the lighting, the hands? No. This one is touching because of the thought and planning put into it, the creative composition, the structure: the writing.
Of course, the piano is designed for human hands and not a cat, but without composition it’s only noise - you might as well have paws. There is purpose to that second piano piece, and that purpose is in the writing, in the story, which informs the hands how to tell it. That is how you move someone to feel, to engage, to share, retain, and purchase.
Story is how you stand out from the noise.
It’s normal to think of filmmaking as filming, but it’s not. The camera is just an instrument, it’s a supporting role. Filming (like a piano) is there to express the writing. Filmmaking is first concept development, then it is writing the story, then it is lining up all the necessary resources, then it is filming, followed by editing. So you see, a camera is only useful for 20% of filmmaking, and even that is the fourth step down the production line.
In making a film, step one is writing a story. Story is the spine and soul that will stand your video upright and set your product or service apart. Without investing time and money in writing your video (just as you invested in filming it), your message is condemned to be another random, meaningless note in a cacophony of noise.
So how do you write a story, and what makes it good? That involves experience, creativity, study, and craft. It’s not innate, it’s a trained skill, like any other profession. We have all seen hundreds of stories throughout our lives, so we often think we can inherently write them. We can’t. Just because you know what a piano is and have heard others play it, does that make you a pianist? If you’ve never studied piano, for the love of god spare us all and don’t give a concert.
Likewise, if you’ve never studied or done film writing, hire a professional writer and filmmaker, let us do our job - and spare the world of more cats walking on piano keys.